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Greystone Hotels Press Release

Greystone Hotels
Aug 30

Historic Empire Building on Santa Rosa's Courthouse Square to be Transformed into Boutique Hotel

SAN FRANCISCO, CA, August 30, 2016 - Longtime Santa Rosa property owners and developers Hugh Futrell Corporation and Zach Berkowitz have been joined by San Francisco-based Greystone Hotels, an owner and operator of boutique hotels in California and Oregon, to transform the 1908 Empire Building and an adjacent property dating to the early 20th century into a boutique hotel of 50 - 60 rooms.

Greystone Hotels will operate and manage the property and its principals will also join Futrell and Berkowitz in ownership of the property. With 11 properties in California and Oregon, Greystone Hotels is a leader in the boutique, independent hotel segment. Hotels in the Greystone portfolio include the Hotel Griffon, Inn at Union Square, and the King George Hotel in San Francisco, The Creekside Inn and Hotel Los Gatos in Silicon Valley, the Empress Hotel in La Jolla, The Bristol Hotel in San Diego, and the Elan Hotel in West Hollywood.

Eric Horodas, President of Greystone Hotels, remarked "joining Zach and Hugh in this project is ideal for our company; the property fits perfectly into our portfolio and we look forward to developing and operating a hotel that will be a source of pride for the community and a sought after destination for visitors."

"We are excited to bring this project to life, especially with Courthouse Square's reunification and the arrival of SMART rail service to Santa Rosa later this year," said Hugh Futrell, principal of his eponymous development firm. "The vitality of downtown and our community will be bolstered by this project; it will bring good jobs, increase visitor spending in Santa Rosa, and will serve as both an economic engine and community resource," added Futrell.

The Empire Building was the first major building constructed following the devastating 1906 earthquake that leveled much of downtown Santa Rosa. Designed by celebrated architect John Galen Howard, its neoclassical style and iconic clock tower make it Santa Rosa's most recognizable and prominent landmark. Originally the Santa Rosa Bank; it was later the Bank of Italy, Bank of America, and offices for several prominent law firms. The Sonoma County Bar Association currently occupies the ground floor and will be relocating as work on the hotel commences in early 2017. The hotel team will preserve and restore the building's façade and will seek designation of the Empire Building as a National Historic Landmark.

The adjacent Berkowitz building was constructed shortly after the Empire Building. Extensive exterior and interior remodeling will occur and will transform the ground floor into a vibrant and inviting restaurant space and adjacent coffee lounge. The upper floor will house additional hotel guest rooms. "Everything just seemed to come together with this project; it's the right time to upgrade our building, the work on Courthouse Square will activate and enliven the area, and it's great to join with Hugh and Greystone Hotels to make this a reality," said Zach Berkowitz, the property owner.

Construction on the project, managed by Hugh Futrell Corporation, is expected to last approximately 12 months and will begin early next year. On completion in early 2018, the hotel will directly employ approximately 40 full time staff and will generate substantial tax income for the city and county. "The addition of this hotel to the newly unified and improved Courthouse Square will be transformational," said Jonathan Coe, President of the Santa Rosa Chamber of Commerce. He added, "the value to our community is immense- it brings jobs not only in the hotel, but to other businesses in the area- and will strengthen the investments being made to revitalize downtown."
 

About Greystone Hotels

An independently owned hotel and hospitality management company with 11 West Coast properties in California and Oregon, Greystone Hotels was founded in 1995 by Eric Horodas (President) and Peter Trethewey.

Dedicated to superior customer service and eco-friendly hospitality management, the Greystone Portfolio consists of 8 independent, non-branded boutique hotels and inns, and 3 flagship affiliated properties (Best Western International and Marriott International).

Greystone's management focuses on providing exceptional guest experiences for discerning business and leisure travelers. All of Greystone's hotels offer great value, thoughtful amenities, and a comfortable, relaxing environment. We pride ourselves on ensuring that our guests, "Experience Exceptional Service."

In 2009, Greystone's seven California independent properties were certified by the California Green Lodging Association for our sustainability efforts, while Greystone's eight non-branded independent boutique hotels are all members of the L.E. Hotels family - a global hotel representation company. For more information, visit: www.greystonehotels.com
 

About Hugh Futrell Corporation

Hugh Futrell Corporation is a planning and development, construction and asset management firm based in Santa Rosa, CA. More than twenty-five years of experience positions Hugh Futrell Corporation as one of the premier builders of single family and condominium residential neighborhoods, downtown mixed-use developments, rental communities and office and retail buildings throughout the North Bay.

Recent projects include the transformation of the former AT&T switching center located on Courthouse Square in Santa Rosa into Museum on the Square, a Class A mixed-use building, North McDowell Commons, a residential development in Petaluma of 34 new homes built around the restored historic Hansen House, and the Humboldt Apartments, a 51-unit apartment community with ground floor retail located in downtown Santa Rosa. For more information, visit: www.hughfutrellcorp.com

In 2009, Greystone's seven California independent properties were certified by the California Green Lodging Association for our sustainability efforts, while Greystone's eight non-branded independent boutique hotels are all members of the L.E. Hotels family - a global hotel representation company. For more information, visit: www.greystonehotels.com
 

About the Berkowitz Family

Nate and Zach Berkowitz, and their family, have been longtime real estate owners, investors and developers in the Bay Area.

With extensive holdings in Santa Rosa, the Berkowitz family believes that the projects they develop, own, and manage help expand economic opportunities and increase the vitality of a community they hold dear.

Historic Empire Building on Santa Rosa's Courthouse Square to be Transformed into Boutique Hotel
Historic Empire Building on Santa Rosa's Courthouse Square to be Transformed into Boutique Hotel
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